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Levi Strauss admits to RFID use......

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posted on May, 1 2006 @ 02:00 PM
Using the excuse that they are attempting to reduce shrinkage at the retail level Levi Strauss is using RFID technology here in the US.

posted on May, 1 2006 @ 02:26 PM
So what's the problem with this then?
It's not as if they know who's wearing the things. When they start asking who the stuff is for then we will have a problem.

posted on May, 1 2006 @ 03:10 PM
Why wouldn't 'they' know who is wearing them? i'd expect that most clothing purchases are made with credit cards and debit cards, that'd connect the pants (the rfid) to credit information, which is ALOT of information.

True enough, a person could've bought it for their kids, or someone else, etc, but still, it'd allow tracking of families and circles of people minimally.

They probably selected stores that have the highest percentages of shoppers who use cards and such to make the purchases.

They also probably know the basic demographic information about 'who shops' at such and such store, because, even for cash purchases, they take you zip code, which is information that you've given them and that they can and do use for demographic compiling.

So there's all sorts of things that can do now.

posted on May, 4 2006 @ 02:15 PM
There is no way on earth that kind of scheme could ever work.
As you said before they would have to take into consideration whether they were bought for personal use or as a gift for others, not only that they then have to decide when or if you've donated your old chipped clothes to a charity/thrift store.
There are way too many variables for this to be an economic or viable operation.
Chips implanted under the skin is another matter though.

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