posted on Jan, 16 2006 @ 02:28 PM
Intel is trying to re-invent its brand. For instance it has dropped its Intel Inside slogan and is now running with Leap Ahead. Personally, I think
they should have brainstormed some more.
And if you're going to change slogans, you might as well rename your product lineup while you're at it.
They've been slow on the 64bit front, and have taken a black eye from AMD on it.
Problem with Intel is, they got so dominant in the CPU space, they had the nerve to say people didn't need 64bit computing power. They lost sight of
the fact that people don't want to be dictated to, just served what they want. AMD served and was rewarded. Are they better, probably not, but they
are actively trying to serve what their customers want, and thats more power, and customers appreciate the effort.
Plus Intel was so focused on dominating that one space, they missed out on the cell phone and digital appliance space. And even with all their money,
they are having a heck of a time trying to buy their way into a competitive position. Mainly, because of all the dirty marketing tactics they used
with PC companies, they've made other companies very wary of doing business with them. And now they aren't really innovating anything, they have
just a bunch of ho-hum products. Sorry but I expect more from a company earning about $6+ billion a quarter. They might as well start out with some
128bit CPU's and see what happens.