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Viral marketing campaign
In October 2005, a viral marketing campaign was launched: A website called Giantology.net posted links to several websites claiming that, in different parts of the world, five statues of giants closely resembling certain colossi had been unearthed. These giants were:
An Ice Giant, resembling Quadratus found in Franz Josef Land, Siberia by Arkady Simkin and his crew
An Incan Giant, resembling Gaius found in Nazca, Peru by Andrew and Ellie Sayre
A "Sunken Giant", resembling Hydrus found in the Sulu Sea by Ed Guyler
A giant of Jebal-Barez, resembling Phalanx found in Kuh-e Jebal Barez, Iran by Casper Shilling
The Giant of Mahabalipuram, resembling Malus found in Mahabalipuram, India after the 2004 Indian Ocean earthquake. [IMO this one was in bad taste]