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A multi-million pound campaign to boost Germans' low self-confidence has backfired after it emerged that its slogan was first coined by the Nazis.
The £20 million Du Bist Deutschland - You Are Germany - campaign was devised to inspire Germans to stop moaning and do something good for their country.
Beethoven, Einstein and the sports stars Franz Beckenbauer and Michael Schumacher have been cited in advertisements encouraging Germans to take more pride in their homeland.
But a historian from Ludwigshafen has provoked an uproar with his discovery that the same Du Bist Deutschland cry was used at Nazi rallies in the 1930s.
Indeed, one of its aims is to release today's Germans from the collective guilt and depression they still feel about the Nazi era, they said.
The project's image has now been battered by that same legacy.
Studies show that Germans are among the world's most pessimistic and unhappy nations. The gloom stems mainly from economic woes and chronically high unemployment.
Originally posted by Busymind
It's really a shame when good slogans are used by bad governments. Hitler had one heck of a PR team working for him.
I think it's also a shame that a simple phrase like "You are Germany" now has a negative connection. (sigh)