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Step aside gamers, MS Xbox woos moms now
Note to hardcore video game players: Microsoft says it is aiming for your mothers and wives. In the coming weeks, Microsoft plans to introduce a marketing campaign to expand the appeal of the new Xbox 360 game console beyond the young men who are the Xbox’s biggest fans.
Microsoft hopes to win a bigger share of the market from the PlayStation 2, the top-selling console made by Sony, by promoting a more family-friendly image for the new Xbox, which will be in stores starting November 22.