posted on Oct, 2 2005 @ 09:45 AM
I am sure most of us enjoy the movies for the stories and to have a brief time to escape our modern life.
But I recently went to the movie Serienty.. I expected the obligary previews before the movie started.. but to my suprise.. I found Three commercials
for Coca-Cola products, A car ad for Honda, A car ad for Lexus, A ad for Dove soap, and a Advertisement for a upcomming mini-series on Lifetime
This bothered me a little bit because if I want to watch Commercials.. I would have stay home and watched TV... But now (Carmike Cinemas here, but I
have found them in other theatre chains) the movie theatres are allowing commercials to be placed in before the movie. Sometimes with previews and
commercials.. you go at least 10-20 mins after a scheduled start time of a movie.
The movie theatre chains claim this keeps the ticket prices down.. but There is no correlation of this in any of their sales data according to a
segment on the Montley Fool Radio show. They can not explain how ticket prices are off-set by commercials and some of the economists that examine
this trend are saying that the chains allow it for pure profit at the behest of time of the movie watching public.
With Hollywood being in a slump for movies. seeing that they keep revising old TV shows (Bewitched, Dukes of Hazzards, etc) and not having the large
theatre crowds making them the money they once demanded.. Is the movie industry heading for a fall as they keep trying to maintain profits on their
Its just food for thought..