A new energy drink called KickStart Spark (TM), aimed at children from 4 yrs of age, has some people concerned about the ingredients and the wisdom of
providing them to children so young. The drink contains, among other things, 60 mg. of caffeine per serving.
Some Critics Call Caffeine Drinks for Children Risky
By MARC LALLANILLA, ABC News
Sept. 26, 2005 — There's nothing new in marketing products to children, even products intended for adults. But doctors are concerned that a new
sports drink containing caffeine and other substances, marketed to children as young as 4 years old, may have gone too far.
Spark, a product aimed at adults and teens manufactured by Advocare of Carrollton, Texas, contains 120 milligrams of caffeine — roughly the same
amount as a cup of coffee — as well as 200 mg of taurine and 50 mg of gamma-aminobutyric acid, a compound with stimulant properties.
These ingredients are usually found in energy drinks and sports beverages intended for elite athletes.
KickStart Spark, a related product specifically marketed for children 4 years and older, contains even more gamma-aminobutyric acid (100 mg), 200 mg
of taurine and 60 mg of caffeine.
Please visit the link provided for the complete story.
Since when did kids need energy? My six year old boy is on the go dawn to dusk, and I wouldn't have it any other way.
How can this be good for children? Thats like, two sodas worth of caffeine. The company, Advocare of Carrollton, Texas, is scrambling to justify their
product. Critics are questioning the wisdom of having that concentration of caffeine in a children's beverage.
I think its just plain nuts. But then, that's just me.
[edit on 1-10-2005 by Icarus Rising]