Operation Graduation is the U.S. Army's initiative to improve the educational achievement of teens at-risk of dropping out of school. Operation Graduation endeavors to improve high school graduation rates and to promote a broader awareness of the importance of an education. The student-targeted PSAs, available in English and Spanish, use humor to show that dropping out of school has consequences and so it's better to stay in and graduate.
www.adcouncil.org...
Also, the c2003 at the bottom of the linked page leads me to believe this is NOT a brand-new campaign.

