posted on Aug, 30 2005 @ 12:06 AM
As a former new car salesman, I have some insight on this. The price on the window sticker is the MSRP, Manufacturers Suggested Retail Price, and in
most cases, it is just that- a suggestion. Some companies have policies against changing the price, Saturn being the most noteable, with dealers only
being able to sell at the price that Saturn sets, not above or below. When BMW came out with the E46 series M3, it had an MSRP of around 55k, but
there was a huge waiting list. People that ordered their cars through the dealer usually got their car at sticker price, but it wasn't uncommon for
the dealers to mark up the cars that they ordered for the sales floor to 75 or 80k. In fact, lots of people that had ordered their own car were
driving them home and selling them on ebay for 10 to 15k profits. Lots of people complained to BMW about this, and BMW's stance was that it was wrong
for dealers to mark the cars up, but the sticker price was just a suggestion and BMW had no say or control over what the dealers charged for the cars.
I don't think that it is right, but it's just a simple case of supply and demand. Demand is high and supply is low, so up goes the price. We see it
every day in the cost of gasoline. If you want a model that has this "market adjustment" added on, go somewhere else. I am sure you can find a
dealer somewhere that isn't doing that, and when you go to a dealer that is charging the markup, let them know that you are going somewhere else
because of that. It's pretty much all you can do.