This sounds very much like the holo ads from the movie Minority Report.... now, add the current RFID technology, and you will likely have
personallized ads come alive as you walk past, just like the movie... pretty frightening actually...
A Tunnel With a View -- and a Profit
Metro Looks at New Technology for Ads to Boost Revenue
By Lyndsey Layton
Washington Post Staff Writer
Sunday, August 31, 2003; Page A01
Metro officials seeking ways to increase revenue are hoping there's a light in the middle of the tunnel.
The transit system is considering selling advertising space inside subway tunnels, using a new technology that creates mini-movies that appear to
float in the darkness outside the train windows. The technique relies on a series of illuminated panels that give the illusion of motion to a
passenger on a train rushing past, much the way the images in a child's flip book appear to move.
"This is unusual, and it holds a lot of promise," said Leona Agourides, Metro's assistant general manager for communications, who will seek
approval for the new type of advertising from Metro directors next month.
Selling advertising space on subway walls is one of several new ideas from Metro staff members trying to boost revenue in the face of looming
deficits. Metro raised fares July 1 and trimmed costs to avert a $48 million deficit in the current fiscal year's $899.8 million operating budget.
But analysts looking ahead to next year are projecting a $60 million shortfall.