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Aussie Ben is a man with a mission. Not content with singlehandedly solving the great mysteries of the universe, he's out to solve the Big Question: "Just what the heck is Grimace from McDonalds?" He's out to solve it the only way he knows how: by emailing as current, washed-up and "zany" celebrities, internet personalities and complete strangers as possible. Can the combined expertise of Adam West, The Olsen Twins and countless others add up to a conclusive answer to this elusive conundrum?