Coming soon: the newly redesigned ATS websites

The new logo will attract a new kind of audience. Have you considered who this audience will be? (focus groups).

Nice reminds me of Kabbalah code.

[edit on 9/7/2005 by Lady of the Lake]

Skeptic Of Madison Avenue

SO gave us a nice selection of candidates, and this set of logos was the most popular that the councilors and moderators reviewed.

One thing worth repeating is that the old logo, cool at it is, proved to be a real pain when it came to ATS merchandise like hats and tee shirts, and led to some quality control problems with the swag.

SO kept a key factor in mind when designing the new logos: scalability. The new logo shrinks and expands well.

Compare the mental image of the new logo versus the old logo on say, a coffee mug, or a pen, or a frisbee, and you'll see what SO was shooting for.

The logos will also feature prominently on all of ATS's affiliated sites, and in various sizes and contexts on these sites, which is another good reason to make sure they can fit into tiny places or fill large ones.

With the new logo designed, new ATS swag can now be designed that should prove quite wantable by ATSers, including me.

This is just a small part of what's in the works. We have to be careful about what we reveal to avoid other websites copying our ideas -- and possibly implementing them before we do -- but the new logo is about to become anything but a secret.

nice logo SO, good work. Hope you keep the KDE themed buttons if your redesigning the whole website

And in the beggining God said "Go forth and design logos" and so it was that the ATS logo was created but alas such logos could not reign for alleternity. And so it was that one would step forward. This one was Skeptic Overlord and he created new logos and they were good. This appeased God until God was angry as the "Golden Girls" had been cancelled....................

Good Work!