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The Arab news network Al-Jazeera is planning a big expansion with the launch of a new English-language satellite channel, which could be viewed around the world as early as March.
The station's research shows some of the world's one billion English speakers thirst for news from a non-western perspective.
"We're the first news channel based in the Mideast to bring news back to the West," said Nigel Parsons, managing director of Al-Jazeera International. "We want to set a different news agenda."
Outside North America, the station plans to compete with CNN International and BBC World, the two chief English-language satellite news channels. The new station will be headquartered in Doha, Qatar, and operate broadcast newsrooms in London, Washington and Kuala Lumpur, Malaysia.
But Canadians wanting access to Al-Jazeera International will have to wait until Canada's broadcast regulator, the Canadian Radio-telecommunications Television Commission, gives the green light for the country's satellite providers to carry it.