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FOR IMMEDIATE RELEASE:
MAY 31, 2005
MPAA FUNDS INSTALLATION OF POLE CAMERAS
IN DOWNTOWN LOS ANGELES
Los Angeles -- The Los Angeles Police Department (LAPD) held a press conference today to announce new pole cameras in downtown Los Angeles to help catch individuals engaging in illegal sales of counterfeit DVDs and other crimes. Los Angeles Police Chief William J. Bratton thanked the Motion Picture Association of America, Inc. (MPAA) for contributing the money necessary to buy and install10 cameras.
“The MPAA is delighted to assist the fine and dedicated efforts of Los Angeles law enforcement officials in catching people selling illegal DVDs,” said John G. Malcolm, Senior Vice President and Director, Worldwide Anti-Piracy Operations, MPAA. “It is our pleasure to assist them with these cameras which will help them lift a rock and shine a light on rampant counterfeiting of DVDs which used to take place in the dark shadows.”
In addition to LAPD Police Chief William J. Bratton, other participants in the press conference included: Councilwoman Jan Perry, 9th District; Captain Andy Smith, Commanding Officer, central area; and John G. Malcolm, MPAA.
The MPAA donated $186,000 for the purchase and installation of ten surveillance cameras in the Fashion District. The surveillance system is equipped with video capabilities and intelligent software, which identifies human movement. Officers monitoring from Central Police Station can direct officers to suspicious activity.
This is LAPD’s third phase of surveillance camera installations. Cameras were previously installed in MacArthur Park and along Hollywood Boulevard.Councilwoman Perry told the group that cameras previously installed by Hamilton-Pacific have helped crack down on local crime in the area of MacArthur Park and Hollywood Boulevard.
A federal interagency report published in 2004, estimated that counterfeit and pirated goods, including those of copyrighted works, cost the American economy $250 billion a year. In response to the report, the U.S. Justice Department and other federal agencies have committed to increased law-enforcement and prosecutorial efforts against pirated and counterfeit goods.
The MPAA estimates that the film industry lost approximately $3.5 billion to movie piracy in 2004, a total that does not include losses due to illegal file sharing online. According to a Smith Barney study, that number is expected to jump to $5.4 billion in 2005. By deeply cutting into revenues, movie piracy limits the choices for consumers at the box office. Sixty percent of all movies never recoup their production and marketing costs which average well over $100 million. Piracy also hurts the hundreds of thousands of individuals, whose jobs depend on a vital movie industry, including sound and lighting technicians, carpenters, and theatre and video store employees.
About the MPAA:
The Motion Picture Association of America, Inc. (MPAA) serves as the voice and advocate of the American motion picture, home video and television industries from its offices in Los Angeles and Washington, D.C. These members include: Buena Vista Pictures Distribution; Metro-Goldwyn-Mayer Studios Inc.; Paramount Pictures; Sony Pictures Entertainment Inc.; Twentieth Century Fox Film Corporation; Universal Studios from Universal City Studios; and Warner Bros. Entertainment Inc.
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For more information:
MPAA Los Angeles
MPAA Washington, DC