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Shakespeare told us to "love all, trust a few," even to "trust none, for oaths are straws." Despite such warnings, trust has always been at the centre of all human dealings -- romantic, commercial, or political -- even if the reasons for it have been murky.
But now Swiss researchers say they have finally isolated the secret: In oxytocin, we trust.
University students who inhaled the hormone in a nasal spray were discovered to be far more trusting of one another -- eager, in fact, to hand over money to strangers in investment deals.
Worries may arise that crowds of people will be sprayed with oxytocin at political rallies or other events to induce trust in speakers, Damasio notes. However, he proposes that slick marketing strategies for political and other products probably already trigger oxytocin release in many consumers.
Tell your doctor if you drink alcohol or caffeine drinks regularly, if you are a smoker or if you use illegal drugs. These factors can affect the way Oxytocin works in your body.
Most of us laughed pretty damn hard when we learned that the Air Force was thinking about spritzing enemies of freedom with aphrodisiacs, to temporarily turn them gay. But, apparently, some researchers at the University of Zurich found the idea downright inspirational.
The brains haven't found the so-called "gay sex bomb," yet. But they have come up with a hormone spray that makes folks almost comically naive, according to the Washington Post.