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NEWS: Marketing a Disease For A Drug

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posted on May, 10 2005 @ 02:15 PM
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Pharmaceutical Company Avanir has developed a drug, Neurodex, that is intended to treat an illness called pseudobulbar affect. Pseudobulbar effect is described as uncontrollable laughing and/or crying. The issue is not on the drug, rather on whether or not pseudobulbar affect is a disease on its own.
 



www.nytimes.com
Avanir hopes that the drug, Neurodex, will win federal approval by the end of this year as a treatment for the uncontrollable laughing or crying that can be caused by various neurological diseases or injuries.

Besides federal approval, though, Avanir faces two other potential obstacles. Some critics say that the condition, in people who are typically fighting much more serious health problems, does not warrant drug therapy. And many affected patients and their doctors may not be aware that it is a syndrome with a variety of names and a possible treatment



Please visit the link provided for the complete story.


"So Avanir has recruited neurologists and psychiatrists as scientific advisers and is trying to prime the market by elevating an ill-defined group of symptoms into a condition under the name pseudobulbar affect, or PBA, in hopes of establishing awareness of it among doctors and patients."

The quote in bold is the actual point of this article.....uncontrollable laughing or crying is a symptom of unresolved stress that is being suppressed and has found a way to manifest itself in response to an unrelated stimulii, not an arbitrary illness. This exemplifies the continuing inclination by the pharmeceutical companies to treat the symptoms and not the cause.

Avanir is trying to create a medical condition so they can sell their drug! They are the only major proponents of the 'condition', having taken out a full page advertisement in a psychatric journal, sponsering medical courses on 'how to diagnose 'pseudobulbar affect'(note the irony of a prescription drug maker telling people why they need to take their drug), and approaching patient support groups to further publicize.......a very pro-active approach for a disease that isn't even accepted as a disease.

In my own honest opinion, the drug companies are helping to create the aura of mental illness in any way, shape, or form and for profit. The chasm between us and them continues to be made more and more defined as events like this continue to take root in our society.

Related ATS Thread
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[edit on 10-5-2005 by MemoryShock]

[edit on 10-5-2005 by MemoryShock]




posted on May, 10 2005 @ 02:45 PM
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It says right here that:




Avanir hopes that the drug, Neurodex, will win federal approval by the end of this year as a treatment for the uncontrollable laughing or crying that can be caused by various neurological diseases or injuries.

[...]

The cause of the condition is not clear. Scientists suspect it occurs when the brain stem, which generates laughter and crying, loses communication with parts of the brain that control emotional expression. It is because the condition mimics damage to the brain stem, or bulb, that the company decided to call it pseudobulbar affect.

NY Times


From what I read, pseudobulbar affect is a symptom of an injury or some such, kind of like pain is a symptom of an injury or pathology. We give pain killers people in pain not to cure them, but to make them more more comfortable.

One might call this marketing a disease, but one could just as easily call it raising awareness. Probably, this drug would not be prescribed to many, but to those who suffer from this syndrome, it could make life more manageable.

[edit on 05/5/10 by GradyPhilpott]



posted on May, 11 2005 @ 12:34 PM
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If the condition exists, and this drug treats it, then whats the issue? That the symptoms might be part of a larger actual disease and that that should be treated?



 
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