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Infomania Experiment denotes HP Marketing Stunt (moved from ATSNN)

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posted on Apr, 26 2005 @ 07:57 PM
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The recently released study linking e-mail and cell-phone use to a degradation in IQ was originally released by Hewlett-Packard via TNG, whose identity is unclear, but is perhaps a marketing group. The study included IQ tests being taken while interruptions were made using e-mail and cell-phones.
 



www.mindhacks.com
From the New Scientist story, it seems that this conclusion was drawn from an experiment where participants were given an IQ test while they received emails and phone calls they were told to ignore. Unsurprisingly, they did better when uninterrupted.

In other words: when distracted, people do worse on IQ tests. Hardly ground-breaking research.


Please visit the link provided for the complete story.


Fake government news, fake research, how far will this go? Perhaps the concept of "infomania" does reduce levels of knowledge. How many fake stories do we come across every day without our knowledge? If we keep soaking up these fake stories, our perception of truth will become skewed. Though, it may not become evident if the collective reality reflects a lie. What really reduces IQ is releasing fake stories like this for money.

Related News Links:
news.bbc.co.uk
h41131.www4.hp.com
www.newscientist.com




posted on Apr, 26 2005 @ 09:22 PM
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One significant finding would be if the effects were lasting, but the story from The Scotsman quotes the lead researcher as saying "the impairment only lasts for as long as the distraction".

I knew that girl in German class (with the really long legs) was the cause of my failure.


It is hard to believ that HP paid for this study and published it. Another reason Dell is #1 I suppose.



posted on Apr, 27 2005 @ 02:15 AM
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This news typifies a common occurance in the news and advertising media. Research findings are often divorced from the methodology and twisted to whatever the reporter or corporations deem fit. A good example is the advertising campaign by Quaker oats.

A study done several years ago on the relationship of soluble fiber and cholesterol was done which used oatmeal in the study, but emphasized that the same kind of effect could be obtained from several sources of soluble fiber.

Quaker now pushes their oatmeal as the cholesterol reducer and even General Mills gets into the act with the mostly air and sugar Cheerios.

www.cheerios.com...

www.quakeroatmeal.com...

To be fair, Quaker does admit that there other source of soluble fiber.

[edit on 05/4/27 by GradyPhilpott]



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