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"It's inappropriate and distasteful to launch a hamburger called 'McAfrika' when large portions of southern Africa are on the verge of starvation," says Linn Aas-Hansen of Norwegian Church Aid.
She stood outside a McDonald's restaurant in downtown Oslo this week, passing out free "catastrophe crackers" to passersby in protest. "This is a special, protein-rich cracker that we hand out to people in the hunger-stricken areas," she said.
Among those who got a taste of the crackers was an apologetic spokesperson for McDonald's in Norway, Margaret Brusletto.
She said McDonald's was sorry the name of its new burger, meant to reflect an African recipe, has negative connotations. "That wasn't our intention," she said. "At the same time, we acknowledge that we have chosen an unfortunate time to launch this new product."
www.aftenposten.no...
That would actually be a great campaign. McAfrica Burgers, where the profits on every burger sold goes to feed the hungry in Africa. They could only do this for a short time only though, otherwise they wouldn't survive.
Originally posted by djohnsto77
There are many Ethiopian restaurants in New York
Originally posted by infinite8
That would actually be a great campaign. McAfrica Burgers, where the profits on every burger sold goes to feed the hungry in Africa.
Originally posted by Gazrok
They could do a portion of the profits going to it though.
It WOULD be a great marketing strategy...
Originally posted by Kidfinger
The name implies no offence at the African nation.
Originally posted by djohnsto77
Sorry but I think it's hypocritical to say that small restaurants can sell African food, while corporations can't. All businesses are in business to make money for their owners (shareholders), the only difference is a matter of scale.
Originally posted by Simulacra
Originally posted by Kidfinger
The name implies no offence at the African nation.
That was not the intention, It was just complete ignorance to the economic status of Africa.
It's about the same as placing a Disneyland in Iraq and charging $100 admission.
Originally posted by Vertu
It is the reason why they will not withdraw that hamburger from their list.
Originally posted by Kidfinger
The burger wasnt released in Africa so your analogy does not work. You should have said "Its a bit like opening a theme park in Germany and calling it the African Safari." That would have been correct.