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(business) McDonalds Pays Rappers to Namedrop Burgers (moved from ATSNN)

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posted on Mar, 29 2005 @ 07:12 PM
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In a surprising (and controversial) move, McDonalds have started offering rappers up to $5 (£2.80) every time they mention one of their burgers in the lyrics of songs. Critics, however, have claimed that this is an isidious way of targetting children, who already have growing obesity problems, especially in the U.S.A.
 



news.bbc.co.uk
McDonald's has offered to pay top hip hop artists to incorporate the 'Big Mac' into their song lyrics.
According to Advertising Age magazine, the fast food chain will pay rappers up to £2.80 ($5) every time a song namechecking the burger is played.

McDonald's said the US deal reflected the appeal of hip hop to young people.

However, critics said the tie-up was "deceptive" given that the songs would appeal to children, for whom obesity levels have become a major concern.


Please visit the link provided for the complete story.


This is a somewhat controversial move taken by the giant Corporation. Critics have pointed out that children, who make up a large audience of hip-hop music, would be targetted in this latest marketing campaign.

One could even say this borders on using subliminal suggestion in order to sell a product, as when you listen to a song, you will not necessarily be actually paying attention, conciously, to the actual lyrics.

Instead, as you may be humming along or reading a book, the product names will be dropped into the song and unconciously registered in the mind, possibly making you think you want a Big Mac, when in actuallity you are being "pursuaded" subconciously by the lyrics of the song.




posted on Mar, 29 2005 @ 07:16 PM
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it wasent enough that MC brought out the little didtty (LALA You deserve a brake today so get up and get (my version ) Away from MC or they will do it to you. tralala. And round and round she goes when it stops no one knows . I cant get it out of my head tra la la.



posted on Mar, 29 2005 @ 07:22 PM
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Hey this is America and free marketing to target the consumes be children or adult is common practice and allowed as long as it bring the profits.

So who cares if our children are the primary target. The big McDonald corporation knows that, but is not regulations to stop them from selling their junk and will never be, on top of that in a study of worst safety fast food restaurants they score the worst.

So I don't even eat in their places, I only eat burgers that I make myself.



posted on Mar, 29 2005 @ 07:25 PM
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Brings and all new meaning to the phrase "Mac(k) Daddy."


I think it's just amusing. It's not like kids haven't heard of McDonalds already, or haven't had it thrown in their faces from day one.



posted on Mar, 29 2005 @ 07:30 PM
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For a company that began by throwing out cigarette machines, and mopping the place good, what sense does it make to product place "Big Macs," within the typical rap themes of today? Just when does our rapper want a big Mac before or after a drive by? Does he want one before or after he visits his "Ho-wahs?" The big question is what does he want and when does he want it? Is it really a great appetizer for caviar and champagne? Should he have one in his Bentley or his Lamborghini?

Just how family oriented is all of this, you know typical middle class family-wise? Does it fit with Ronald McDonalds jumping playground? Never mind the massive obesity plague sweeping America, but wouldn't you rather have a slim salad for lunch, and listen to Motzart?

[edit on 29-3-2005 by SkipShipman]



posted on Mar, 29 2005 @ 08:09 PM
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This is just another example of rampant cross-product placement in our culture. Capitalism breeds this sort of thing so I don't see why anyone is so surprised. No one complained that Coca-Cola had a huge product placement ad in Shark Tale that was actually featured in that movie's trailer so it was shown on every TV in America repeatedly while also being shown on the big screen in theaters. Sounds savvy to me.

I've only got a problem if it gets to the point where if you flip over a rock, there's an ad. For now, product placement is confined to the consumer-oriented aspects of our culture, music, movies, TV. That's reasonable. If you don't like it, don't listen to the sell-outs who cash in on MickeyD's.



posted on Mar, 29 2005 @ 08:14 PM
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WooHoo!
We can write our own raps for them and make some money.

Macas are great
maccas are cool
but if you eat to many
your just another ugly overweight fat slob!

errr needs some work...



posted on Mar, 29 2005 @ 08:21 PM
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I personaly see no problem with this, I mean this is a free country, and besides, there a big corporation, I'm surprised they didnt do this sooner.



posted on Mar, 29 2005 @ 08:33 PM
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Sheesh,

I still remember their jingle from a commercial in the 80's....

Big mac,
Filet of fish,
Quarter pounder,
French fries,
Icy Coke,
Thick Shakes,
Sundaes and apple pies....

Funny thing is that they made it a rap even then... Now, my 5 year old son is singing their newest jingle....

Ba, da, ba, ba, bah..
I'm lovin' it...

He sings it every damn time we pass a Micky D's, add to that their germ infested "playplace" , and the cheap toys they put in their "crappy" meals
and the fact that they are so affordable, and voila, Zombie-like children that are drawn in, especially when they have Disney toys.... That is another story, altogether, though. It is bad enough that MD's and Disney are collaborating, but that isn't enough when corporate greed is involved.

Icelandia



posted on Mar, 29 2005 @ 08:36 PM
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There is a difference though between being legally able to do something, and the moral thing to do.

With so many children suffering from obesity in the US, do they need to have their heads filled with lyrics spouting how great eating McDonalds is?

Imagine, as they walk donw the street, they are humming their favourite rap song (if you can call it that), and in that song is "BigMacs are cool" or "Quater pounders get me da bitches!"...
...so they go and stuff their faces full of re-processed cow crap.



posted on Mar, 29 2005 @ 08:44 PM
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"Deperation is a stinky cologne" and my guess is that McDonalds just put on a few sprays.
IMO, McDonalds is a failing company and its on its way out unless it can totally reinvent itself. They cant compete anymore with other places that just make better quality burgers.


[edit on 29-3-2005 by Event Horizon]



posted on Mar, 29 2005 @ 08:48 PM
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i hate big corps, they will do whatever they need to make money, man! the people own those corps, aren't they rich enough! they got billions of dollars sitting in their black box doing nothing. money corrupt us too much.



posted on Mar, 29 2005 @ 08:53 PM
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I mean, that was their number 2 or 3 fave fast food resturant. But this is just, well, I'm not buying the rappers next album. Plus they looked so much cuter in those BK cashier outfits, then this rapper and his crew will. Also, things like these(with all due respect) make me hate marketers and stuff.



posted on Mar, 29 2005 @ 09:01 PM
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McDonalds, just happens to be both mine and BSB's favorite fast food resturant. I even know what AJ and Brian like to eat there. I know, I'm sad. Very sad. Okay, I'm pathetic when it comes to them. But BK never went this low, and did you know they had one of their famous food fights in one. Yes, they're in 20's or so and STILL HAVE FOOD FIGHTS. ANYWAY, BAD MCD'S AND ALL I GET IS A MCCHICKEN AND A SUNDAE(occasionaly) once in a while. BAD MCD'S, BAD!!!!!!!!!!!



posted on Mar, 29 2005 @ 09:02 PM
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McDonalds is a real estate company. Hamburgers are just a front.

Having said that, if a substantial segment of their market is wandering away to other offerings, you had better get some gangsta rapper to lay down the law about what happens to their mojo if they don't wander on back.

(c) Bad McMetaphors, 2005



posted on Mar, 29 2005 @ 09:20 PM
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I haven't eaten under the Golden Arches in over 2 years...
Now, there is another reason for me to avoid them..

No KFC, no Taco Bell, no Whoppers either..



posted on Mar, 29 2005 @ 09:57 PM
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I see this as good news. When Corporations get upgraded with the newest trends the trend in question eventually goes away as someone points out that they both share in interest in the money and not the people themselves. This is especially good news if this also bombs McDonald's market share to nil. just my two cents... However, as it is pattern wise with our culture, something almost unheard of trend-wise will simply take a step forward in the culture line and gain more fanfare.. Fortunately not all forms of culture follow this pattern, how strange it would be if in the late 70's or early 80's some business would have the gall to use a punk rock theme for their products..




[edit on 29-3-2005 by Crysstaafur]



posted on Mar, 30 2005 @ 12:04 AM
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maybe it will make the rappers and gang-bangers obsese and unable to tot their uzis? mwa.



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