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Washington Post media columnist Margaret Sullivan writes that "our goal should go beyond merely putting truthful information in front of the public. We should also do our best to make sure it’s widely accepted."
How it works: Media outlets can continue to report reliable facts, but that won't turn the trend around on its own. What's needed is for trusted institutions to visibly embrace the news media.
CEOs (a/k/a the fourth branch of government) are at or near the top of Edelman's list of trusted institutions.
By the numbers: 61% of Trump voters say that they trust their employer's CEO. That compares to just 28% who trust government leaders, and a mere 21% who trust journalists.
The bottom line: CEOs have long put themselves forward as the people able to upgrade America's physical infrastructure. Now it's time for them to use the trust they've built up to help rebuild our civic infrastructure.
originally posted by: infolurker
a reply to: loam
I got a great idea....
Start being honest, fair, and have journalistic integrity. Stop being political activist and maybe more than a third of the country might believe a word you say.
Just a thought.... LOL
What's needed is for trusted institutions to visibly embrace the news media.