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More than 1,700 people have signed a petition urging Trader Joe’s to change the labeling of some of its international food products, calling the grocery chain’s branding “racist.”
“The grocery chain labels some of its ethnic foods with modifications of “Joe” that belies a narrative of exoticism that perpetuates harmful stereotypes,” the petition, which a California high school senior launched two weeks ago, reads.
It cites “Trader Ming’s,” the grocery chain’s label for its Chinese products, “Arabian Joe,” for its Middle Eastern products, “Trader José,” for its Mexican products, and a handful of others as examples.
“The Trader Joe’s branding is racist because it exoticizes other cultures – it presents ‘Joe’ as the default “normal” and the other characters falling outside of it,” the petition says.
originally posted by: IAMTAT
Trader Jose' for it's Mexican food line
It originated from Mexican silver miners in the 18 th century. Gunpowder was wrapped in a paper like a “taquito” and inserted into rocks before detonation.
By this time, tacos were known as the food of the working class, which included miners. This resulted in their portable street food being called “tacos de minero“, also known as “miner’s tacos”.
Just call stuff by its real name, no matter where it is sold, but be prepared for some strange sh** on your shelves.
originally posted by: FauxMulder
I'm so confused. So is a Mexican man named José racist now?