"Meth: We're On It," proclaims South Dakota!

Seems the government of South Dakota has spent hundreds of thousands of dollars on an antidrug campaign that backfired, using the tag-line quoted in the thread title.

From The People's Ledger.

Actually, I get it and it works for me as an attention getting play on words, but the unimaginative masses are throwing a fit.

But what I do think is hilarious is that this isn't their first time at this rodeo. Somebody commented:

“This is a great sequel to 2014’s Don’t Jerk and Drive,” he added, referencing a previous South Dakota erratic driving campaign that was unceremoniously pulled."

Mmm-hmm...
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a reply to: incoserv

LOL

Who gave these advertising people a government contract?

Critics pointed out on social media that the tagline implies the entire state is taking the illicit substance.

LOL

I am pretty sure that campaign was meant for Canadians.

That's a great campaign, but totally wasted on the barely-sentient zombie citizenry.
Its cool that they've put a bit of humor into a dark subject.

a reply to: incoserv
Alternate headlines.

"South Dakota's productivity rates are going up and down simultaneously, stumping experts"

"South Dakota dentistrys are thriving"

Well, people are talking about it so maybe the campaign worked....

If I ever went back to get a Ph.D, I'd study how seemingly obvious bad decisions manage to get made in a corporate environment.... I cannot believe that no one saw this ad campaign and raised their hand that it might not be a good idea.

This is glorious.

Makes me want to retire in South Dakota.

Some states will do anything to promote tourism.

originally posted by: watchitburn
This is glorious.

Makes me want to retire in South Dakota.

"South Dakota, where retirement is more exhilarating than your whole life".

a reply to: incoserv

Well, really, there are thousands there on meth, millions across the country get meth from there doctor. The prescribe it to our kids so they can handle them. They call it medicine for add and adhd behavior problems. I know that's not what the add was about but there is truth to it.

a reply to: CriticalStinker

You can't die in your sleep if you don't sleep.

Oh my God, that is hysterical. I almost think that can't be unintentional.

did they drug test the guy who came up with the slogan?

And nobody commented on the erratic driving campaign. That was why I actually shared this story in the first place:

DON'T JERK AND DRIVE!

originally posted by: incoserv
And nobody commented on the erratic driving campaign. That was why I actually shared this story in the first place:

DON'T JERK AND DRIVE!

Clearly tesla's and other self-serving vehicles wint be welcome there...

Reminds me of that classic Friends episode where Joey becomes the face of VD

Poorly done unless that was why they did it in the first place to create buzz