posted on Jul, 28 2019 @ 01:33 AM
a reply to: ValentineWiggin
The point of a logo is that it should immediately associate a positive and memorable image of your products or services with the business.
This usually means that less is more. In a world where you have to differentiate your business from your competitors, keeping the logo simple is often
Firstly, consider the advertising and logo's of all your competitors. Imagine that your stuff was to appear on a shelf with all the other logos. What
could differentiate yours, from theirs?
Things like color and and hue are very basic and can be the first thing to use (think of the Cadbury chocolates purple).
Then think of images that you associate with your products or services. Perhaps brain-storm image ideas on paper. Link up the images that reinforce
each other. Probably, the most linked image idea is the strongest, as it has all these other associations implicit in it.
Also, remember that text itself is not a no-no (think of the Coca-Cola or MacDonalds logos). But things can have double meanings, too, so you need to
be sure that there's no negative connotation in all markets you want to speak to.
Perhaps dream on it a while. Remember that presenting your logo can be expensive so it is false economy to rush things. Much better to get a logo that
will stand the test of time.
When you are happy with your logo you need to get some good vector art of it. A static graphic doesn't scale and either looses distinctiveness when
reduced or becomes blocky fuzz when enlarged. That's why you need vector art.
You can do it all yourself, but it will take time and effort. Still that is better if you end up with the logo you want for a price you can afford.