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Franchise fatigue continues with ‘Men in Black’ and ‘Shaft’
Brand familiarity isn’t everything when it comes to attracting audiences to the multiplex, and Hollywood is learning that lesson the hard way this summer with a slew of underperforming sequels and reboots. That so-called franchise fatigue came to a head this weekend with the releases of “Men in Black: International” and “Shaft.”
The writing may have been on the wall after neither an X-Men movie (“Dark Phoenix”) nor a Godzilla movie (“Godzilla: King of the Monsters”) could get moviegoers enthusiastic enough to turn out. But this weekend, down over 50% from last year, is the worst yet.
originally posted by: incoserv
Learn to play a musical instrument.
originally posted by: scraedtosleep
a reply to: Raggedyman
Captain marvel was ok.
But they needed a different girl for the role. In the comics captain marvel is ruled by her emotions but brie larson seems to have a limited emotional range.