posted on Jun, 4 2019 @ 11:32 AM
"New phone can't fit the old charger, this is your hero?" - Bill Burr
In all seriousness, the up charge on specific Apple products is worth it. (Not all of their products. Peripherals and accessories is a deep margin
area for them, where the innovation is few and far between.)
Full disclosure, I used to be employed by them, but, I only had a small amount of the Koolaid.
Apple products I have purchased since I worked for them listed here:
As I was saying though, anything they sell that has their software on it, could be worth it. Their demographic and target customer base fits very
well, with their products and software.
I did tech support for them, and I remember speaking to a neurosurgeon one day. A legit brain doctor, literally about to go perform surgery on
someone's brain... So, they mentioned what I wanted to ask.
"I am much smarter with the brain surgery, than I am with computer's, son. I buy Apple, because I don't have the time to learn this stuff."
It clicked. The guy literally was so engrossed with his career, the extra few minutes that it would take to learn some computer information on a PC
from scratch, versus the equivalent on Apple, from scratch, are worth a lot more for some people.
Most PC companies at the time, had abysmal support.
Apple's tech support? Apple Care? The Genius Bar?
Over 90% Customer Satisfaction since the 1980's.
One of the best training courses in the world for call center tech support.
I was taking calls, from American Apple product owners. Where was I stationed? In America.
Not to be a braggart, but I had experience, some tech background already, and some related computer certifications. I was good at what I did, and when
I left that job, I went out at the top.
Over 10,000 tickets, 93% Customer Satisfaction (per those stupid email surveys they send), and I kicked some serious tech support ass for that
Apple has some of the best software coders on the planet in their employment.
They make all their own internal tools, in house.
Let me put it this way, their support team is not using Salesforce or SAP front end UI. The software that I used to support customers? Overall, the
vast majority of it, 100% coded by Apple internal, not some third party.
Where did I go? When I left?
To go provide support for a PC company.
Their training program? Non-existent.
Their support software? Laughter. No.
Their support rating. Laughter. No.
The Apple premium is a high cost. For some, it is genuinely worth it.
From scratch, if you tried to learn how to do typical everyday life actions on Mac OS vs Windows.
Seriously if you had no computer experience or background at all? Mac is made to be more intuitive, it's made to be fluid and easy to figure out with
no computer knowledge, and if you're somehow still stuck? They have the best tech support on Earth for computer issues.
I'm not joking, I helped people that you'd be surprised were even using a computer.
One of my favorite tech calls under Apple, I helped a guy who was nearly quadriplegic, 90% blind, and trying to become a coder.
If I ever become any level of disabled, I will want Apple, every time. The disability and accessibility tools on Mac are waaaaay better than the
default equivalents on Windows, and they're ready to go out of the box.
I had this guy's cursor enlarged to the max so he could see it, we had his screen contrast adjusted, it was like the guy could finally use his
computer for the first time. By the end of the call, I could hear the tears in his voice. He was ecstatic, to finally be able to do this.