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During a 45-minute presentation today at the Deutsche Bank Securities Technology Conference in San Francisco, Activision Blizzard CEO Robert Kotick covered a substantial amount of ground. For one, the executive explained how he expects Activision games--specifically Guitar Hero--to bypass consoles altogether. The executive also showed off animation technology he hailed as the future of storytelling in games, pegged the next generation of consoles as being two years out or more, and explained openly why he wants a company culture infused with skepticism, pessimism, and fear.
"We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games."
Game Workers Unite started the hashtag #FireBobbyKotick and a petition that accuses Kotick of ‘upending 800 workers’ lives while raking in millions in bonuses’.
‘Bobby Kotick has been raking in $30 million dollars a year as Activision CEO, that massive income doesn’t come from nowhere’, reads the petition. ‘It comes from the labour of his employees. Kotick’s wealth is built from the stolen wages of his workers.’
“And we don’t take any flak,” Soderlund concluded. “We stand up for the cause because I think those people who don’t understand it, well, you have two choices: either accept it or don’t buy the game. I’m fine with either or. It’s just not ok.”
Best game activision ever made was soldier of fortune. Played it when I was 8-10 years old. It was great..