It looks like you're using an Ad Blocker.
Please white-list or disable AboveTopSecret.com in your ad-blocking tool.
Some features of ATS will be disabled while you continue to use an ad-blocker.
It was directed by Kim Gehrig, an Australian-born and London-based ad director who has previously shot commercials for Uber, Gap and UK's John Lewis
Her ad for feminine hygiene firm Libresse - known as Bodyform in the UK - featured singing female genitals
originally posted by: Boadicea
a reply to: ker2010
Thank you for doubling down on proving the point... just couldn't keep that toxic masculinity in, could you???
Keep it up. Keep telling the whole world. Keep showing the whole world. Keep letting EVERYONE know exactly who you are and why the Gillette ad hit the proverbial nail on the head.
You're nailing it, Dude.
Early Gillette ads targeted men exclusively; they appeared principally in newspapers and general circulation magazines, and stressed the civilizing aspect of shaving. "The country's future is written in the faces of young men," one blurb from 1910 declared, continuing, "The Gillette is a builder of regular habits. Own a Gillette—be a master of your time—shave in three minutes." ADVERTISING Another ad from the same year indicated that Gillette's razors separated independent, civilized men from brutes and effeminate males: "Woman is the great civilizer. If it were not for her, man would revert to whiskers and carry a club. . . . "