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NATIONWIDE CELL PHONE ACQUISITION
The DNC acquired the cell phone number of every registered voter across the country for whom a cell phone was commercially available. To date, we have enhanced our voter file with the purchase of 94 million additional cell phone numbers.
This is a big investment unlike anything the party has done before, and will aid our efforts not only for 2018, but for 2019, 2020 and beyond. As the majority of the electorate continues to shift from landlines to cell phones, the DNC is making sure that Democrats and all our state parties are in the best position to contact voters and share our message.
This summer, the DNC launched a six-figure digital ad buy to reach sporadic voters and encourage them to commit to vote. Using the voter file, these ads are targeting a custom audience of people who typically vote in presidentials but not in midterms, with a focus on millennial voters and communities of color. Sporadic voters will also receive peer-to-peer SMS communications from the DNC, using our nationwide cell phone acquisition of registered voters. Anyone who commits to vote will then be part of a robust digital chase program this fall, using SMS, email, and other tools to send supporters their personalized polling place and encourage them to make a plan to vote -- the first fully digital commit-to-vote and chase program of its kind.
originally posted by: intrepid
You guys actually accept a call from a number you don't know? I get one of those I ignore it. If it's important they'll leave a message.