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originally posted by: Flyingclaydisk
Internet advertisers pay by different rates depending on whether ads just get 'viewed' or 'clicked'.
So when an ad has a 'close' option I wonder, does that mean it got clicked?
Here's my theory...Internet advertising firms bundle ads from merchants in certain kinds of formats so they can bulk sell them to hosts. These are 3rd party companies. They can get more business and more revenue from merchants if they can prove the ad got clicked. So I'm thinking they offer a 'close' option so they can turn around and tell merchants the ad got 'clicked' and get more money. Just my theory though.
ETA...there might also be a different (elevated) rate for "close clicks" too (as opposed to just viewed) because a 'close click' at least means the user saw the ad versus just ignoring it altogether on a web page. I'm all for that logic! I like having the option to close them.
originally posted by: CharlesT
Couldn't say. I suspect every add has a unique identifier for each site it is posted to and is paid according to that identifier if it is clicked on. Regardless, I have NEVER even opened the first add on any site. I shop out of necessity, not impulse.