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As bureaucrats shut down children’s lemonade stands both in the U.S. and abroad, CountryTime Lemonade is taking a stand of its own.
The brand says it has set up a fund, called Legal-Ade, which will cover the costs of city permits, as well as all fines, for kids whose lemonade stand gets shut down by city officials this year.
And, in a publicity stunt worthy of applause, it’s capitalizing on social media to fund a future pool to cover costs in years to come, donating $1 for every retweet its Legal-Ade video receives, up to $500,000.
Bingo! They got you.
originally posted by: Puppylove
a reply to: TheRedneck
I think I'm gonna go buy me some country time lemonaide!
originally posted by: skunkape23
Bingo! They got you.
originally posted by: Puppylove
a reply to: TheRedneck
I think I'm gonna go buy me some country time lemonaide!
It's called advertising.
originally posted by: TheRedneck
I haven't seen this posted, but I personally consider it a major event. It seems Country Time Lemonade has a corporate heart.
From Fortune:
As bureaucrats shut down children’s lemonade stands both in the U.S. and abroad, CountryTime Lemonade is taking a stand of its own.
The brand says it has set up a fund, called Legal-Ade, which will cover the costs of city permits, as well as all fines, for kids whose lemonade stand gets shut down by city officials this year.
And, in a publicity stunt worthy of applause, it’s capitalizing on social media to fund a future pool to cover costs in years to come, donating $1 for every retweet its Legal-Ade video receives, up to $500,000.
In these days of corporate greed, declining social obligations, and financial gold-diggery, it is sure refreshing to see Country Time step up to the plate and take a stand for entrepreneurship among our youth. I personally never understood the mentality of someone who thinks it is appropriate to complain about or prosecute a young kid for setting up a lemonade stand. It seems the height of psychological impotence.
I will add that I consider it a sad thing that anyone has to take a stand against such bureaucratic intrusions into common decency, but at least someone is stepping up to the task. I know this is a short OP compared to most of mine, but the fact is that I suddenly feel a need for a tall, refreshing glass of lemonade, and I know just where to get one.
TheRedneck