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Honestly I don't understand why data that subscribers willingly give to FaceBook, Twitter, etc.. can't be purchased/harvested, and used smartly, to help a candidate, or a company, gain an advantage over competitors. What's the big SCANDAL is this? It's not the same as your personal medical and banking info.
The methodology looks quite similar to the one that Michal Kosinski once developed. Cambridge Analytica also uses, Nix told us, “surveys on social media” and Facebook data. And the company does exactly what Kosinski warned of: “We have profiled the personality of every adult in the United States of America—220 million people,” Nix boasts.
How to keep Clinton voters away from the ballot box
Trump’s striking inconsistencies, his much-criticized fickleness, and the resulting array of contradictory messages, suddenly turned out to be his great asset: a different message for every voter. The notion that Trump acted like a perfectly opportunistic algorithm following audience reactions is something the mathematician Cathy O’Neil observed in August 2016.
These “dark posts”—sponsored Facebook posts that can only be seen by users with specific profiles—included videos aimed at African-Americans in which Hillary Clinton refers to black men as predators, for example.
“Pretty much every message that Trump put out was data-driven,” Alexander Nix remembers. On the day of the third presidential debate between Trump and Clinton, Trump’s team tested 175,000 different ad variations for his arguments, in order to find the right versions above all via Facebook. The messages differed for the most part only in microscopic details, in order to target the recipients in the optimal psychological way: different headings, colors, captions, with a photo or video. This fine-tuning reaches all the way down to the smallest groups, Nix explained in an interview with us. “We can address villages or apartment blocks in a targeted way. Even individuals.”
Why was "data harvesting" and "selective targeting" of ads GOOD when Obama did it, but is now seen as BAD?
originally posted by: carewemust
a reply to: Involutionist
That was a VERY informative post, Involutionist. I'm pretty sure that most people don't read those boring Terms and Conditions when signing up for Facebook, Twitter, or even ATS for that matter.
Unfortunately, this is territory where there seem to be few (or no) laws that define how a company can and cannot use the personal data we allow them to have.
originally posted by: JinMI
originally posted by: Speedtek
Welcome to ATS - where something horrible is reported, and people justify it with 'meh, but Obama did it too' - like that is an excuse...
The world wide usage of Facebook and Google justified it.
originally posted by: DanteGaland
a reply to: Grambler
I DOUBT Facebook and Google (between the TWO of them) have 4-5 THOUSAND data points on 220 MILLION Americans.
CA gathered info from a MUCH WIDER net that just FB and Google.
originally posted by: amfirst1
a reply to: DanteGaland
Obama had unfeather access to all facebook data. Go read the wikileaks where facebook and the Obama admin and the Clintons literally worked together creating an api to interface with Facebook. Wow u r such a f*** idiot lemon.