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Cambridge Analytica, a data vendor for the Trump campaign, was phased out during the general election, CBS News reports. The firm is now at the center of reports that it exploited Facebook data and harvested millions of U.S. voter profiles without user authorization during the 2016 presidential campaign.
The Trump campaign never used the psychographic data at the heart of a whistleblower who once worked to help acquire the data's reporting -- principally because it was relatively new and of suspect quality and value. The profiling approach utilized by Cambridge Analytica allowed it to predict the voting likelihoods of individual people based on personality, the firm claimed.
In late September 2016, Cambridge and other data vendors were submitting bids to the Trump campaign. Then-candidate Trump's campaign used Cambridge Analytica during the primaries and in the summer because it was never certain the Republican National Committee would be a willing, cooperative partner. Cambridge Analytica instead was a hedge against the RNC, in case it wouldn't share its data.
The firm is now at the center of reports that it exploited Facebook data and harvested millions of U.S. voter profiles without user authorization during the 2016 presidential campaign.
Cancelled them before the election.
The Trump contact with the firm ended on Election Day 2016
Then-candidate Trump's campaign used Cambridge Analytica during the primaries and in the summer because it was never certain the Republican National Committee would be a willing, cooperative partner.
originally posted by: Phage
a reply to: xuenchen
Cancelled them before the election.
Your source:
The Trump contact with the firm ended on Election Day 2016
Oh, this:
Then-candidate Trump's campaign used Cambridge Analytica during the primaries and in the summer because it was never certain the Republican National Committee would be a willing, cooperative partner.
The crucial decision was made in late September or early October when Mr. Trump's son-in-law Jared Kushner and Brad Parscale, Mr. Trump's digital guru on the 2016 campaign, decided to utilize just the RNC data for the general election and used nothing from that point from Cambridge Analytica or any other data vendor.