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The number is down 7% from the 111.3 million that tuned in for last year's Super Bowl, which saw the Patriots come back to beat the Atlanta Falcons. And it makes the game the least-watched Super Bowl since 2009.
The league saw its viewership dip roughly 10% overall this season. And broadcast TV as a whole has seen its numbers shrink this year as well, with its ratings typically falling more than the NFL's have.
originally posted by: Blue Shift
Did the study take into account that there were two East Coast teams playing and therefore nobody west of Cleveland gave two poops? (Except gamblers, of course.)
originally posted by: 3NL1GHT3N3D1
It has nothing to do with kneeling. Oh, but your Facebook groups say so, that seals the deal then! Lol, that's some grade-A confirmation bias if I've ever heard it.
Fact is many people are ditching cable and moving to streaming services, many of which don't count into the official numbers. That's why ratings were down, not the kneeling issue that fizzled out months ago. That fact is even corroborated by your last quote, saying broadcast TV viewership is even further down than NFL viewership overall. That's because people are cutting the cord on cable, not because players were kneeling during a national anthem.