posted on Jan, 9 2018 @ 01:31 PM
So retail giant H&M recently put up an inflammatory and incendiary ad (albeit unintentional in my opinion) depicting a young African boy in a sweater
with the words "COOLEST MONKEY IN THE JUNGLE" and instantly received backlash and even having big time sponsors pull out. Is this an over-reaction
or did H&M really hurt their brand with this one?
You just lost one of the biggest stars in the world. Probably not much of a loss for H&M, but a loss that will hurt their brand nonetheless.
I know the opinions of famous celebrities and athletes are not held in much regard around here, but despite how you feel about Lebron James, a
positive message meant to empower the children is something I can definitely get behind. But was it warranted? Who knows, but I have great respect for
Lebron both on and off the court.
Some people may read this and think he is putting blacks on higher pedestal, and knowing P Diddy, you might be right. But I mean it's P Diddy, so
this is neither here nor there.
Spot on. Given our current social climate, how any marketing team can look at this photo and not be aware (or were they?) of the repercussions is
mind-boggling. The only black kid just happens to be wearing that one sweater. Really H&M? In fairness to H&M, I don't think their intention was
racist at all, just incredibly stupid and short-sighted. These types of ads go through multiple people before being finalized and promoted, did nobody
pause for a moment and go, "Hey, this doesn't look to right.." ?
Anyone know where can I apply for this job?
Now whether or not this add is racist is up for debate, but I don't think the person who created this sweater had an African boy in mind. So I can't
really blame the sweater. So was H&M wrong for this or is society to blame and these are all just knee-jerk reactions to a nothing-burger?