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Possible Social Engineering in United States Television Commercials

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posted on Dec, 6 2017 @ 07:05 AM
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a reply to: MichiganSwampBuck


Not being knowledgeable about how demographics were figured into TV commercials I had at least understood that many commercials are aimed at certain groups considered market targets.

More about culture than race. Here in Silicon valley the 'demographic' is changed to include a sizable Indian (from India) segment, the commercials are changing to reflect that too.

The smiling Indian girl, long black hair, little makeup, demurely dressed and buoyantly cheerful about Toyota Minivans, or whatever.

edit on 6-12-2017 by intrptr because: bb code




posted on Dec, 6 2017 @ 07:07 AM
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a reply to: introvert

Would you mind posting a source on that? It would explain a lot if true.



posted on Dec, 6 2017 @ 07:09 AM
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originally posted by: incoserv
As to the question of commercials being used to promote social engineering, hasn't it been clear for decades that television programming in general is a tool of social engineering?

There is no doubt in my mind.

Me neither. In the film they live, the hidden advertising behind the ad incited people to consume, obey, etc.

The 'Pitch' in real ads include this style too. Like when they say, have it all, get yours now, thrive, etc.



posted on Dec, 6 2017 @ 07:10 AM
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originally posted by: intrptr
a reply to: MichiganSwampBuck


Not being knowledgeable about how demographics were figured into TV commercials I had at least understood that many commercials are aimed at certain groups considered market targets.

More about culture than race. Here in Silicon valley the 'demographic' is changed to include a sizable Indian (from India) segment, the commercials are changing to reflect that too.

The smiling Indian girl, long black hair, little makeup, demurely dressed and buoyantly cheerful about Toyota Minivans, or whatever.


Perhaps east Indians have lots of disposable income and they want to get a piece of the pie. I would suspect that in the case of ads geared toward the gay community.

ETA: Now that you've brought this up, the Native American Indian is rarely, possibly never, featured in advertising.
edit on 6-12-2017 by MichiganSwampBuck because: Added an extra comment



posted on Dec, 6 2017 @ 07:13 AM
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originally posted by: MichiganSwampBuck
a reply to: introvert

Would you mind posting a source on that? It would explain a lot if true.


www.businessinsider.com...

There are other sources on the topic that go in to much of the details, but this is a good starting point.



posted on Dec, 6 2017 @ 07:15 AM
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a reply to: introvert

Thanks. I'll check it out.

I've looked. Although it doesn't show the 12 and under demographic, the trends seem pretty solid.


edit on 6-12-2017 by MichiganSwampBuck because: Added extra comments



posted on Dec, 6 2017 @ 07:23 AM
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originally posted by: MichiganSwampBuck

originally posted by: intrptr
a reply to: MichiganSwampBuck


Not being knowledgeable about how demographics were figured into TV commercials I had at least understood that many commercials are aimed at certain groups considered market targets.

More about culture than race. Here in Silicon valley the 'demographic' is changed to include a sizable Indian (from India) segment, the commercials are changing to reflect that too.

The smiling Indian girl, long black hair, little makeup, demurely dressed and buoyantly cheerful about Toyota Minivans, or whatever.

Perhaps east Indians have lots of disposable income and they want to get a piece of the pie. I would suspect that in the case of ads geared toward the gay community.


Indians are imported on temporary visas to work here for the Bigs like Apple, Google and Amazon. We are reaching saturation, most of the living space surrounding me here is becoming Indian and Chinese.

Gay social engineering is all over the tube, whole channels are dedicated to it. Sitcoms feature permanent characters now, probably by law, lol.



posted on Dec, 6 2017 @ 07:26 AM
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a reply to: intrptr

Are you seeing more Asians in your local advertising? That's one demographic I've seen little of around here.
edit on 6-12-2017 by MichiganSwampBuck because: typo



posted on Dec, 6 2017 @ 07:33 AM
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a reply to: MichiganSwampBuck

I would wager that, kids don't care what color the kid on TV is, he just wants the toy.
Parents and nosy do-gooders DO care though.
Put the black kids in the commercial so no one claims discrimination. Stay ahead of the curve.
The easiest way to put out a diverse product, is to leave the white kid out of the ad, unless you need four or more kids.

More likely a coincidence though, or just market research showing what sells better.



posted on Dec, 6 2017 @ 07:35 AM
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originally posted by: MichiganSwampBuck
a reply to: intrptr

Are you seeing more Asians in your local advertising? That's one demographic I've seen little of around here.

Yes, my home town is become China Town. SF is now 4o-something percent "Asian".

The house next door is a rental, yesterday they began showing it, several couples that showed up to rent a two bedroom town house for 3,500 a month were all "Asian".

We live within a couple miles as the crow flies from the new Apple Citadel.



posted on Dec, 6 2017 @ 07:35 AM
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Now that I think of it, regardless of the numerous Native American casinos here and the accompanying advertising, they always seem to show only young white people in their ads, never any Native Americans. I'm not sure if you'd even find them at the casinos, they may have some tribal laws against it, I'm not certain.
edit on 6-12-2017 by MichiganSwampBuck because: typo



posted on Dec, 6 2017 @ 07:40 AM
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originally posted by: o0oTOPCATo0o
a reply to: MichiganSwampBuck

I would wager that, kids don't care what color the kid on TV is, he just wants the toy.
Parents and nosy do-gooders DO care though.
Put the black kids in the commercial so no one claims discrimination. Stay ahead of the curve.
The easiest way to put out a diverse product, is to leave the white kid out of the ad, unless you need four or more kids.

More likely a coincidence though, or just market research showing what sells better.


Yes, I believe you have a good point there, esp. about having four or more kids on the screen.



posted on Dec, 6 2017 @ 08:09 AM
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While the racial demographics of commercials are notable, what I find most cloying is that almost every single male in these ads is some version of the bearded nu male archetype.

That's the real social engineering going on. Skinny jeans, zero muscle structure and lispy, up talking cadence, backed up by wimpy sounding kids music. It's sickening.



posted on Dec, 6 2017 @ 08:16 AM
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I'm sorry but I need to ask a question for clarification.




It seems to me that blacks, mixed race families, gay couples and even Muslims


How did you know they were Muslim? It may just be my area, but I've yet to see a commercial representing a specific religion. (not counting ones for LDS that pop up once in a great while)

Not an attack, just curious if there's something I'm missing.



posted on Dec, 6 2017 @ 08:18 AM
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a reply to: MichiganSwampBuck

It started decades ago as the blacks were starting to get attention by the media.

Then it was hispanics.

More recently the Asians (including Indians) have been seen more and more frequently.

Next, I imagine, will rise up my buddies the Martians.

It's called targeted marketing. You assume you have one demographic under your spell and go after fringe areas.



posted on Dec, 6 2017 @ 08:19 AM
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The best way to be inclusive is to exclude the one thing everyone is sure is being included by default -- the actual majority.



posted on Dec, 6 2017 @ 08:46 AM
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and what's up with commercials of medications that say ask your doctor.....or the two minute st obd things that can occur when using their meds....like your azz may fall off or you might get a brain virus but that's nothappened with this medication yet....



posted on Dec, 6 2017 @ 08:50 AM
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Example.... Millions and millions. A tidal wave of voices. All of which use sound bites as their opinion
This is all talk and no results.
A piece of content that spreads like a virus from user to user, changing along the way, till its instantly recognized across languages and cultures they can control the masses this way.
www.historyisaweapon.com...
If you're interested where it all began, Very good read.



posted on Dec, 6 2017 @ 08:59 AM
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a reply to: introvert

Once TV takes advantage of the internet, those numbers will come back, heh.



posted on Dec, 6 2017 @ 09:10 AM
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a reply to: MichiganSwampBuck

Being retired, I watch a fair amount of TV, mostly news during the day, but the only news show I watcch regularly is CNBC. Less politics. Here's what I have noticed. On CNBC, they wouldn't be in business if it were not for the Mesothelioma Lawyer ads, the Progressive Insurance ad, GEICO, and some other car insurance ad, (You love your car, you named it Brad). The local news shows, (watched for weather) are the usual, car dealers, Star furniture, and the flooring ad.

When I have FOX on, (rarely), its pretty much like CNBC but with more ads directed at Veterans and Gold Bugs.

As to race, I see a lot of mixed race couples, and as you pointed out, few Asians or Hispanics.

The oddity to me is what I no longer see. No Michlen tire or any tire commercials. Practically no car commercials with the exception of the odd BMW commercial. No soft drink commercials, no cereal comercials, (guess Tony the Tiger died?).

I dont see much social engeineering, rather, I see age and target marketing with the few commercials left on air.



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