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the art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques.
synonyms: oratory, eloquence, command of language, way with words
"a form of rhetoric"
language designed to have a persuasive or impressive effect on its audience, but often regarded as lacking in sincerity or meaningful content.
"all we have from the opposition is empty rhetoric"
synonyms: bombast, turgidity, grandiloquence, magniloquence, pomposity, extravagant language, purple prose; More