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convince (v.) 1520s, "to overcome in argument," from Latin convincere "to overcome decisively," from com-, intensive prefix (see com-), + vincere "to conquer" (from nasalized form of PIE root *weik- (3) "to fight, conquer"). Meaning "to firmly persuade" is from c. 1600. Related: Convinced; convincing; convincingly.
Remember they are called con artists because they consider it an art, It would be nice to hear from some of you the cons that you have suffered. Anyone care to share?