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The rule of three is a writing principle that suggests that events or characters introduced in threes are more humorous, satisfying, or effective in execution of the story and engaging the reader.
The reader or audience of this form of text is also thereby more likely to remember the information conveyed.
This is because having three entities combines both brevity and rhythm with having the smallest amount of information to create a pattern. It makes the author or speaker appear knowledgeable while being both simple and catchy.