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David Pecker, the chief executive of American Media, Inc., owner of the National Enquirer, Star magazine and other supermarket tabloid magazines, is considering a bid to purchase Time, Inc., according to The New Yorker's Jeffrey Toobin.
Time Inc. includes Time magazine, Fortune, and the "great prize," celebrity magazine People, Toobin wrote.
Pecker focuses on cutting expenses, usually with layoffs, but would keep the Time, Inc. titles in publication, according to The New Yorker. Toobin wrote that Pecker purchasing those magazines would "almost certainly" lead to him focusing them on promoting President Donald Trump.
Pecker and Trump are longtime friends, according to The New Yorker, and the Enquirer promoted Trump in his run for president, with such headlines as "Donald Trump's Revenge on Hillary & Her Puppets," and "Top Secret Plan Inside: How Trump Will Win Debate!" The publication also slammed Trump opponent Sen. Ted Cruz, R-Texas, linking his father to the John F. Kennedy assassination.