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Perhaps the real deception is that you have been conditioned to believe that service to others is righteous, which causes you to neglect fulfilling your own potential as a result. TPTB love it when you dedicate yourself to helping others because if everyone is focused on somebody else, they have no time to look within... Ever considered that?
service to self vs. service to others is a simplistic concept and is rooted in absolute duality. Balance and equilibrium seem to be the way.
In essence, he suggests that in some ways, through his music, as a catharsis, he can help himself, while helping others simultaneously, by way of philosophy, realizations, and intent. Wisdom, essentially, to help others wade the waters of life.
I kind of see life like a tree. It's great to branch out, to provide fruits for others to enjoy and flourish, but one must always remember their roots, and to uptake water and light to self sustain