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COOPERS has gone into damage control, releasing a video apology after a controversial same-sex marriage ad.
The South Australian brewer was forced to issue a statement on Tuesday afternoon declaring they are “incredibly saddened” by the community’s feedback and committed to “embracing all Australians”.
The backlash started on Tuesday and included a #BoycottCoopers push on social media and by a number of pubs in Sydney and Melbourne. It was centred around the brewer’s involvement in an ad created by the Bible Society debating same-sex marriage.
“On behalf of the Coopers board and senior staff, we are incredibly saddened by the impact our involvement with the Bible Society has had on our valued Coopers drinkers and our extended family,” managing director Tim Cooper said in the video.
“As a longstanding philanthropic company, Coopers Brewery has been passionate about supporting all aspects of our community and has actively and financially embraced many different organisations.
“never intended to make light of such an important issue and would never and did not approve the making or release of The Bible Society video debate”.