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The idea behind it all is that nothing is true and everything is possible. There are many interesting implications to this.
The first is that everything is interrelated, i.e. that everything is connected with everything else. So any which way you take, you’ll get where you want to get if you will it hard enough. The second is that there’s no hierarchy of higher and lower – there’s only an infinite surface dissolving into ever more complex elements, dissolving in turn into nothingness, if concentrated upon. As there’s nothing higher, there’s nothing to be revered and everything can – and indeed: should – be an object of ironical laughter. And, most importantly, this is the world of dreams, ruled by what is usually called “dream logic” but in actual fact: chaos logic or un-logic.
Therefore “meme magick” works only insofar it relies upon artificial, preferably technological medium for sustenance and on assumption that its recipients identify themselves with their artificial, preferably online identities that can indeed be imbibed with “memes” as they are in themselves artificial and arbitrary constructs.