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originally posted by: Astyanax
a reply to: zosimov
Why are we doing it for free? There must be other driving forces at work here.
People mostly believe what they want to believe. The facts don’t matter.
There’s money to be made by arbitraging ignorance. The oldest maxim in show business is to give the public what it wants.
originally posted by: IgnoranceIsntBlisss
Where thing get messy are when opinion gets involved, and especially when conjecture (or worse yet lies) are spun as facts. (Or even worse coercion get involved.)
Only those with the most to lose are psychologically equipped for inter group conflict. The rest of us are sent to the slaughter.
We called it “meme warfare”, a term that was originally coined by social change activist Andrew Boyd.
“Social movements cannot live by meme alone. Yet memes are clearly powerful –both analytically and operationally,” Boyd wrote in his essay Truth is a Virus: Meme warfare and the billionaires for Bush (or Gore). “A vital movement requires a hot and happening meme. Truth is a virus whose aim is to subvert the corporate mememachine with a sly guerrilla war of signs.”
What’s novel here is an inversion of control – political memes are no longer rare flashes of uncensored personality or intensely manicured visual messages. They are now born from the swamps of the internet in real time, distributed from the bottom up. They have grown into a form of anarchic folk propaganda, ranging from tolerable epigrams to glittering hate-soaked image macros akin to a million little rogue Pravdas.
The reason why it is now possible for Darryl from Accounting who hates “social justice warriors” to have the same communicative power as a television network is down to the DNA of the medium: speed and lack of gatekeepers. Memes thrive on a lack of information – the faster you can grasp the point, the higher the chance it will spread.