Netflix's CEO says entertainment pills could be the next big thing

I agree with the above. Apps which produce feelings or moods. Not too much different from movies or songs, BUT guided by new scientific insight into the brain. HOWEVER, it'll probably be regulated, since the threat of subliminal messages has been publicly known for decades. It's possible apps which give you a certain mood could also cause negative moods.

I read a work of fiction recently involving subliminals. Night Chills by Dean Koontz. Old book. I don't want to believe in wild conspiracy theories. It's not my desire to do that. However, I believe it has been attempted. Whether ti's successful? I don't know. I haven't researched this topic.

In the book sexual cues/symbols are used frequently. Somehow they're like a backdoor into the mind to insert programming.

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They use mind/body observations on most everyone using certain types of tech. It's been well known the entertainment industry does thought manipulation, augmentation for decades. And the secret doctors oversee it.