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As Politico pointed out on Friday, at the end of September the company, led by Trump and his three oldest children, announced its new hotel brand would be called Scion. That means “descendant of a notable family,” noted the press release.
If this does not quite signal the Trump Organization's retreat from the scandal, lies, and bigotry that have characterized Donald Trump’s presidential campaign, it does appear to represent a hedge of business against politics. And Scion may be an early indicator of how Trump the brand—which birthed Trump the politician—might wind up feeling, and managing, the backlash.
According to data from Hipmunk, Trump’s hotel bookings have dropped by an average of 59 percent compared to the last year, almost directly in line with when he entered the race and began attracting international attention for his racist and sexist remarks on the campaign trail.
Meanwhile, other hotels saw a rise in sales compared to last year, showing this is not merely part of an industry-wide trend.
originally posted by: beeeyotch
Your kidding me right ?Don't know if you have noticed BUT he has millions of people that are now fans that weren't, his brand will expand, this is the best thing he has ever done besides all of the other stuff he has actually done and not just talked about.
originally posted by: Darkmadness
I guess this kills the idea that he's doing this for wealth then doesn't it?
originally posted by: beeeyotch
Your kidding me right ?Don't know if you have noticed BUT he has millions of people that are now fans that weren't, his brand will expand, this is the best thing he has ever done besides all of the other stuff he has actually done and not just talked about.
originally posted by: Darkmadness
originally posted by: beeeyotch
Your kidding me right ?Don't know if you have noticed BUT he has millions of people that are now fans that weren't, his brand will expand, this is the best thing he has ever done besides all of the other stuff he has actually done and not just talked about.
Speaking of...
Where can I buy a Trump product?
originally posted by: Darkmadness
I guess this kills the idea that he's doing this for wealth then doesn't it?