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NBC announced the 16 contestants, as well as advisors Warren Buffett, Tyra Banks, Steve Ballmer, Jessica Alba and Patrick M. Knapp Schwarzenegger on January 28, 2016. On December 1, 2016, six more advisors were announced. Those advisers are former The Apprentice winner Leeza Gibbons, celebrity chef Rocco DiSpirito, Extra co-host Tracey Edmonds, The Biggest Loser host Bob Harper, YouTube star iJustine, and "Moola" CEO Gemma Godfrey. This season will be filmed in Los Angeles.