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• Most young people begin having sex in their mid-to-late teens, about 8 years before they marry; more than half of 17-year-olds have had intercourse. 
A study of 1792 adolescents ages 12-17 showed that watching sex on TV influences teens to have sex. Youths who watched more sexual content where more likely to initiate intercourse and progress to more advanced noncoital sexual activities... Basically, kids with higher exposure to sex on TV were almost twice as likely than kids with lower exposure to initiate sexual intercourse. 
In a sample of programming from the 2001-2002 TV season, sexual content appeared in 64% of all TV programs. Those programs with sexually related material had an average of 4.4 scenes per hour. Talk of sex is more frequent (61%) vs. overt portrayals (32%). 1 out of every 7 programs includes a portrayal of sexual intercourse. 
Today 60% of young adults say premarital sex is acceptable and 38% say it is wrong. 
(sourced many times below)
85% to 90% approve of premarital sex for themselves or others (Hunt, 1973, 1975; Hass, 1979, Playboy, 1976)