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Donald Trump and his team have upped their game to win the race for the White House by hiring the company that got the Brexit message to millions, resulting in the split of Great Britain from the European Union.
Cambridge Analytica is a marketing film that targets voters (and potential donors) based on their unconscious psychological biases.
The strategic communications company also worked with former GOP candidates Ted Cruz, Ben Carson and the “Leave.EU” campaign in the United Kingdom. According to the Daily Beast, Cambridge Analytica “went after first-time voters and those who felt left out of the political process, the kinds of people that Trump was successful bringing to the polls in primary elections.”
originally posted by: AboveBoard
a reply to: alomaha
Don't we already have enough of that in the world at large? All campaigns do this, advertising does this, we are slaves to Freud's nephew. So sick of this.
Psychoanalysis shapes consumer culture
The British number-crunchers and PhDs started working with down-ballot candidates in the US two years ago, and came to prominence this year touting its “psychographic targeting.” The approach supposedly builds on traditional ad targeting metrics like demographics (age, race, income) and behavior (voting, spending, online habits) by adding a person’s psychological profile.
To generate models, Cambridge, which employs data scientists and psychologists, draws on personality surveys it has conducted by telephone, email, and social media since 2013. It uses those samples to predict the personality traits of voters—traits like, say, neuroticism. Candidates can use those findings to tailor their message to a specific audience.