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Viewers may love or despise Donald Trump. But the sight of him lights up the brain.
Something about Trump — his face, his voice, his message — generates "increased brain engagement," SBB Research Group CEO Sam Barnett said in an interview with CNNMoney.
Barnett, a hedge fund operator by day and neuroscience PhD candidate by night, has been strapping electrode caps on focus group participants and showing them primary season debates.
"The most intriguing result was that Trump generated more brain engagement than his rivals in almost every demographic category, even among Democrats and Independents," Barnett said. "In each category, Trump outperformed the lowest ranked rival by a double-digit percentage."
Barnett's findings come from an electroencephalography study, or EEG study for short.
"EEG systems measure electrical activity of the brain," he explained.
originally posted by: eNumbra
This would seem to back up an allegation I heard recently that he was using a form of mental conditioning in his listeners, not NLP, I can't remember the term used but something along those lines.
Or it could just be his punchable face, his really, really punchable face.
originally posted by: lightedhype
Interesting. I think a big part of it is the fact that for a lot of Americans it is literally watching a former reality tv show host/star running for president.
originally posted by: BlueAjah
Hah this is funny
Soooo, I guess there is scientific proof that Trump is intellectually stimulating - likely because for the first time people are hearing a candidate who actually tells it like it is instead of spewing the same old predictable propaganda, and because he triggers hope for the first time in generations. A refreshing and interesting stimulus usually does get people's attention.