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We receive some donations from our users, but our main source of revenue comes as part of the Acceptable Ads initiative. Larger entities pay a licensing fee for the whitelisting services requested and provided to them (90% of the licences are granted for free, to smaller entities). It should be noted that the Acceptable Ads criteria must be met independent of the consideration for payments. If the criteria are not met, whitelisting is impossible.
Here are some details regarding the fees:
Only large entities have to pay. We qualify an entity as large when it gains more than 10 million additional ad impressions per month due to participation in the Acceptable Ads initiative.
For these entities, our licensing fee normally represents 30 percent of the additional revenue created by whitelisting its acceptable ads.
Managing the Acceptable Ads initiative requires significant effort on our side including, but not limited to, ongoing review and monitoring of the individual whitelisted ads, counseling participants and technical support. These services cannot be completely taken over by volunteers nor be sponsored through donations, as may be the case with commonly used filter lists. Therefore, a few very large entities who take part in the Acceptable Ads initiative compensate Eyeo for its services. Eyeo's services are provided free of charge to all other participants (roughly 90%).
originally posted by: elysiumfire
Maybe, the site has run its course. Its first five years were probably its best, but now, it is nothing more than a caricature of a cartoon, inhabited by lots of loony tunes.
originally posted by: GiulXainx
a reply to: TrueAmerican
I have always viewed Ats on my phone or my tablet. And up until reading this particular post I have never seen an ad.
But now that the ads have been ramped up all of a sudden I have trouble even seeing a single topic. Seriously just now I was redirected off of Ats through three different as generating sites, just received 11 email ads, and it took me a great number of hits on my return button just to get back to this page.
Honestly try looking at Ats on your cell phone right now. I have no ad blocker installed on my phone. None.
It directed me to two different ad generating sites. It redirected my phones browser 4 times.
I seriously wish I could record how hard it really is to view this on my phone right now. This is super ridiculous.
I had no trouble with the ads before where it would display them in the forum posts. But now it makes it a real hard chore just to view this site.
I dare you to view this on your phone for at least a half hour. I can't even read halfway through the op before I suddenly get redirected to 3 different as generating hyperlinks. They also do not open in New tabs which is super annoying!
Please fix the site for us mobile users....
I was in the middle of trying to post up in another forum answering someone's question about the wonder bubble kits and suddenly the damn ad generating links popped on, redirecting my phone whilst deleting everything I wrote.
That is my biggest complaint about this site for today. It just happened.
originally posted by: Discotech
It seems they, like you, want to be paid for the work they do.
30% does seem a rather high percentage though just for saying "yeah, you're clean"
The adblock project itself though is opensource just not this whitelist
I'm curious, are you refusing to pay the 30% out of profits that being on a whitelist would bring out of principle or because you honestly cannot afford it ?
originally posted by: caterpillage
Good god, with all the reaction around here about this you'd think SO asked everybody to sign their house over to him, all over please turn Adblock off while using the site so they get ad money.
It's a well put together site that is easy to navigate. Glance at a dam add now and then people, he even said clicking on them isn't even necessary.
originally posted by: PublicOpinion
a reply to: DupontDeux
Nobody called you a criminal, you just shot the messenger.
But the good thing is, they won't call you a criminal for frequently surfin this site, you're probably already labled a terrorist. We climb the latter faster on ATS, wanna bet?
That really offends me.
Yeah. Let's blaim the 3 ATS amigos for this debacle and SO in particular for friendly explaining the context and starting a discussion about donations yesterday.
Whooray, bombs away!
originally posted by: angeldoll
originally posted by: kaylaluv
a reply to: KawRider9
Yes, logging in makes a big difference. I don't understand why every member doesn't log in???
I tried not logging in once. Once.
originally posted by: StallionDuck
a reply to: TrueAmerican
lol how would be blocking an ad and not actually buying anything from the ad make any difference?
1 - I will never buy anything, ever, from a web based ad I see online. I don't even look at them. Once my brain recognizes it as an ad, it's instantly ignored.
2 - Not blocking an ad will not make money for this website just like blocking an ad will not take away money from this website.
Do you even know how web based ads work? They require clicks.